Janelle Sorensen
Brand & Product Development
CSR/ESG/Impact Consulting
Marketing Strategy
Copywriting & Content Creation
About
First and foremost, I'm a mom, a role that has put me on a crusade to make the world a better place for my kids. So, I've been pouring my heart and soul into the green, clean, general do-good landscape for over 20 years. It's been an incredible journey working with nonprofits, government agencies, and the private sector, and it's equipped me to bring a multitude of unique insights and possibilities to the table.
My Mission:
To unleash your potential to be a purpose-driven, profitable powerhouse.
My career started when I volunteered for an environmental nonprofit after graduating from college. I got so fired up about the issues I was learning about that I wanted to work on them full-time, so I asked for a paid position. I was told I could have one if I wrote a grant proposal and got the funding to pay for it. So that's what I did.
I had zero knowledge about what that entailed, but I researched, executed, and succeeded. And I continued doing that for several years – writing and fighting for grants that would pay for me to work on issues I was passionate about.
That was my personal moment of unleashing my potential to be a purpose-driven, profitable powerhouse – and that proactiveness and tenacity is what I bring to everything I do for every client I work for. No matter how big or small the project may be, I will do research to ensure we have a sound strategy, execute with passion, and deliver as much success as I can.