Janelle Sorensen
Brand & Product Development
CSR/ESG/Impact Consulting
Marketing Strategy
Copywriting & Content Creation
Previous Work
Snapshots of some big and small projects I've worked on.
Hello Bello
I worked with Hello Bello for almost 6 years and was a key player in the foundational brand development pre-launch. My role was very cross-functional and I supported the growth and success of the business in many ways.
Key Areas of Support
Brand voice and storytelling, execution of purpose (cause marketing, sustainability, and community building), copywriting (labels, web, email, social, blog, ads, CS, crisis comms), marketing and PR, product development (ingredients and packaging), regulatory guidance
The Honest Co.
I worked with Honest for over 5 years and (similar to Hello Bello) was a key player in the foundational brand development pre-launch, and a cross-functional team-player throughout the following years.
Key Areas of Support
Brand voice and storytelling, copywriting (labels, web, email, social, blog, CS, crisis comms), blogger/influencer management at launch, product development (vetting ingredients for the initial portfolio of beauty products)
Launched.LA
Co-founded by Sean Kane, Jenn Pullen, and Jay McGraw, LLA launched healthy lifestyle brands that offer premium but affordable options. Under this umbrella organization, Hello Bello, Tiller & Hatch, Taffer's, Made To, Tiny Wellness, and State of Sun were launched. I was part of the core team for all of these start-ups.
Key Areas of Support
Brand voice and storytelling, copywriting (labels, web, email, social, blog, ads, CS), marketing and PR strategy, product development (vetting ingredients), regulatory guidance
NBC Universal
For 2 years I worked with NBC Universal's CSR department managing the organic, digital marketing aspects of their former Green Is Universal program including their two major annual campaigns during Earth Week and over the holidays (a tree planting campaign meant to "offset" the impact of the Rockefeller Center Christmas tree).
Key Areas of Support
Campaign strategy development, social media management, blogger outreach and partnership oversight, content creation (for social and blog), digital marketing kits for all of their media channels, and sample social posts for interested celebrities
klova
klova is a health and wellness company that launched with a clinically-tested, natural sleep patch. I was brought on before launch to develop an inbound marketing SEO strategy and create the blog content to support it. Post-launch, my role was expanded to help with other essential parts of the business.
Key Areas of Support
Social media management, content marketing SEO strategy, blog content creation, copy and scriptwriting, influencer outreach assistance/oversight, brand partnership management for giveaways
ElementalGreen
ElementalGreen is a digital media company with a mission to make green home building, design, and renovation the status quo. I worked with the founder and web developer to establish a robust platform and body of content (over 250 pages) for launch, as well as many other things afterward.
Key Areas of Support
Search-optimized content development, social media strategy and management, editorial policy and calendar management, affiliate marketing, partnership management, email list-building, copywriting, web UX consulting, uploading content into the CMS, product vetting and recommendations